Earlier this month, representatives from Kimball Electronics China (KECN) attended the opening ceremony of the inaugural Basketball League Tournament at Nanjing Institute of Technology, a university located near the company’s facility. During the event, KECN donated training uniforms and custom backpacks to the school’s men’s basketball team.

Rebecca Zhao, HR Manager of KECN, presented the equipment, stating: “This targeted support aims to energize campus athletics, empower young athletes to shine on the court, and help their dreams take flight through dedication.”

The university’s vice president and leaders from the Athletics Department expressed heartfelt appreciation, noting the donation’s immediate impact on the team’s readiness and its strong message of community support for student-athletes.

This initiative aligns with Kimball’s Purpose Statement — “Creating Quality for Life” — by promoting physical activity and enhancing brand reputation. The engagement also opens doors for future recruitment partnerships and talent development opportunities with the university.